1. Nonprofit downloads a secure browser helper to its Web site – it now owns the browser at no cost
2. Nonprofit communicates to its donors that it has a new way to raise funds while they shop online at no additional cost to the donor/shopper. ]
3. Donor downloads browser helper from nonprofit’s Web site, identifying the nonprofit they want to benefit from their online shopping
4. Donor makes purchases at online retail stores
5. A percentage of each online purchase is sent automatically to the chosen nonprofit
6. For a demonstration on how easy it is to "Give while you shop. Shop while you give" ]
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